'Hiraeth' started off as a marketing campaign to encourage young Irish people abroad to come back home on their holidays. Which led me to the question of what is home? To me, home isn't a place but rather a feeling of comfort and safety. This project visualises four real memories, showcasing four different versions of what home can be. Though the project moved beyond a traditional marketing campaign, the call to action remains the same. I hope these images encourage people to reconnect with their home, in whatever form it takes.