My name is Hannah Kate Duffy, and since studying Creative Digital Media at MTU, I have developed an interest in graphic design, motion graphics, and extended reality. My final year project is called PócaView.

PócaView is a printed graphic design book that incorporates augmented reality (AR) technology in print mediums. This project was designed with advertising in mind, and uses AR as a method of combating “banner blindness”, a modern phenomenon by which consumers ignore or do not process advertising. Using PócaView, a consumer will be able to get more information about a product using augmented reality.