Tany Dourev
Statement
This project examines the challenges faced by senior pets in shelters and rescues across Canada, aiming to increase adoptability rates and combat the stigma surrounding their suitability as pets. Combining user experience and service design principles with branding and graphic design techniques, a website concept for a senior pet adoption service called PAWZENS was created. Guided by a mission to treat every aging pet as equal and break down the digital barriers that prevent these four-legged friends from finding their forever homes, PAWZENS broadens the horizons for adoptability and brings hope to the futures of these loving companions.